Innovations in Mass Communication
Posted in Culture of Reading on Jan 21st, 2010
Before the invention of the printing press and mass production of literature, there were not very many people that knew how to read. The elite formed the first instance of a reading culture. They gathered in bookshops of ancient Rome, in Alexandrian Library, and in certain medieval monasteries to read and copy literature successfully forming [...]
Posted in Culture of Reading, Uncategorized on Jan 21st, 2010
Before printing information and communication occurred, according to Thompson, in four ways: the first being the Catholic Church, the second being the political authorities of states and principalities, the third being the expansion of commercial activity through trade and manufacturing, and lastly the merchants, peddlers and traveling entertainers who are classified more as storytellers. Two [...]
Posted in Culture of Reading on Jan 20th, 2010
Ever since Gutenberg’s invention of the printing press during the reformation, the shift from being able to reproduce and move written materials completely revolutionized all forms of learning, informing, thinking and perceiving. As the text says, Steinberg classifies that, “the history of printing is an integral part of the general history of civilization.”
By 1516, the [...]
Posted in Culture of Reading on Jan 20th, 2010
From the readings, it is clear that the literacy developed over a period of time. I found it interesting that one of the greatest forces towards early literacy and schooling was the Protestant Reformation. I thought that they would have boosted literacy through religious stand points. However, it appears that they did more than that. [...]